Is interest growing?
Conversation and uploads per day across the whole corpus, then subject by subject: what is arriving faster than it was, what keeps earning a month after upload, and what one closing window looks like in numbers.
What the last 60 days of comments look like, day by day
Comments dated on each day, with WatchMojo's own uploads drawn over them. The shaded band is the 14-day window every lift on this screen uses.
| Period | Comments dated that day | WatchMojo uploads that day |
|---|---|---|
| 4 days to 2026-07-02 | 0 | 13 |
| 7 days to 2026-07-09 | 0 | 18 |
| 7 days to 2026-07-16 | 0 | 18 |
| 7 days to 2026-07-23 | 0 | 17 |
| 7 days to 2026-07-30 | 920 | 17 |
| 7 days to 2026-08-06 | 511 | 26 |
| 7 days to 2026-08-13 | 474 | 49 |
| 7 days to 2026-08-20 | 1,754 | 48 |
| 7 days to 2026-08-27 | 4,410 | 41 |
6,164 of the comments in the corpus are dated in the 14 days to 2026-08-27, against 985 in the 14 days before that, 6.3x the pace. WatchMojo published 89 videos in the same window against 75 before (1.2x).
| Period | Comments | WM uploads |
|---|---|---|
| 4 days to 2026-07-02 | 0 | 13 |
| 7 days to 2026-07-09 | 0 | 18 |
| 7 days to 2026-07-16 | 0 | 18 |
| 7 days to 2026-07-23 | 0 | 17 |
| 7 days to 2026-07-30 | 920 | 17 |
| 7 days to 2026-08-06 | 511 | 26 |
| 7 days to 2026-08-13 | 474 | 49 |
| 7 days to 2026-08-20 | 1,754 | 48 |
| 7 days to 2026-08-27 | 4,410 | 41 |
Comments are sampled top-sorted per video, our own cap, not the video’s total. A day’s count is therefore driven by which videos were published recently and how much of their top conversation we pulled, not by how much was said that day, which is why the early weeks of the window sit near zero. This is a single collection run; a second run is what turns this chart into a genuine week-over-week read.
Subjects arriving faster than they were
Ranked by the momentum signal. Upload lift is a subject's share of all uploads in the last 14 days over its share in the 60 before; conversation lift is the same for comment mentions. Subjects under a small evidence floor are left out so two videos and one comment cannot top the board. The sharpest spikes in this run are tributes after a death; the measurement reports them, and whether to publish into one is a judgment the board leaves with the editorial team.
| # | Subject | Momentum | Upload lift | Conversation lift | Uploads, 14d vs 60d | Mentions, 14d vs 60d | Timing |
|---|---|---|---|---|---|---|---|
| 01 | Tim CurryCelebrity | Momentum100Momentum 100 out of 100 | 12x | 58x | 3 vs 0 | 95 vs 0 | Now |
| 02 | Hayden PanettiereCelebrity | Momentum99Momentum 99 out of 100 | 19x | 5.3x | 5 vs 0 | 25 vs 1 | Now |
| 03 | Dolly PartonMusic | Momentum99Momentum 99 out of 100 | 4.0x | 75x | 3 vs 1 | 123 vs 0 | Now |
| 04 | Country musicMusic | Momentum99Momentum 99 out of 100 | 5.2x | 36x | 4 vs 1 | 58 vs 0 | Now |
| 05 | RihannaMusic | Momentum98Momentum 98 out of 100 | 8.3x | 14x | 2 vs 0 | 22 vs 0 | Now |
| 06 | EminemMusic | Momentum98Momentum 98 out of 100 | 8.3x | 13x | 2 vs 0 | 20 vs 0 | Now |
| 07 | South ParkTV and streaming | Momentum98Momentum 98 out of 100 | 8.3x | 10.0x | 2 vs 0 | 15 vs 0 | Now |
| 08 | Linkin ParkMusic | Momentum97Momentum 97 out of 100 | 4.6x | 24x | 1 vs 0 | 38 vs 0 | Now |
| 09 | Game shows and talk showsTV and streaming | Momentum97Momentum 97 out of 100 | 6.7x | 13x | 9 vs 2 | 20 vs 0 | Now |
| 10 | Disney+TV and streaming | Momentum96Momentum 96 out of 100 | 12x | 2.7x | 3 vs 0 | 12 vs 1 | Now |
| 11 | The ConjuringFilm | Momentum96Momentum 96 out of 100 | 8.3x | 5.2x | 2 vs 0 | 7 vs 0 | Within days |
| 12 | InsidiousFilm | Momentum96Momentum 96 out of 100 | 8.3x | 5.8x | 2 vs 0 | 8 vs 0 | Within days |
| 13 | The BeatlesMusic | Momentum95Momentum 95 out of 100 | 3.7x | 14x | 9 vs 4 | 21 vs 0 | Now |
| 14 | Star WarsFilm | Momentum94Momentum 94 out of 100 | 1.8x | 26x | 8 vs 8 | 42 vs 0 | Now |
Momentum is a percentile rank among the 262 subjects in this run, not a rate: a score of 99 means almost every other subject is moving slower, not that interest doubled. Both lifts are smoothed, so a subject with nothing in the prior window reads as a large multiple rather than an infinite one, and a subject that appears only in the recent window can rank high on a handful of videos. The uploads and mentions columns are there so the multiple can be read against the count behind it.
The 12 highest-scoring subjects, comment by comment, day by day
Comments naming the subject, dated per day, for the 12 subjects with the highest combined score in this run. Same sampling caveat as the chart above.
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 1 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 3 |
| 7 days to 2026-08-20 | 6 |
| 7 days to 2026-08-27 | 13 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 29 |
| 7 days to 2026-08-27 | 59 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 23 |
| 7 days to 2026-08-27 | 26 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 7 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 9 |
| 7 days to 2026-08-27 | 62 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 2 |
| 7 days to 2026-08-20 | 8 |
| 7 days to 2026-08-27 | 12 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 1 |
| 7 days to 2026-08-27 | 38 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 33 |
| 7 days to 2026-08-27 | 12 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 2 |
| 7 days to 2026-08-27 | 7 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 1 |
| 7 days to 2026-08-27 | 20 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 4 |
| 7 days to 2026-08-13 | 3 |
| 7 days to 2026-08-20 | 35 |
| 7 days to 2026-08-27 | 69 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 6 |
| 7 days to 2026-08-20 | 23 |
| 7 days to 2026-08-27 | 13 |
| Period | Comments naming it that day |
|---|---|
| 4 days to 2026-07-02 | 0 |
| 7 days to 2026-07-09 | 0 |
| 7 days to 2026-07-16 | 0 |
| 7 days to 2026-07-23 | 0 |
| 7 days to 2026-07-30 | 0 |
| 7 days to 2026-08-06 | 0 |
| 7 days to 2026-08-13 | 0 |
| 7 days to 2026-08-20 | 14 |
| 7 days to 2026-08-27 | 12 |
Subjects that keep earning a month after upload
The opposite of a spike. Share of a subject's comments that arrived more than thirty days after the video went up, measured only on videos old enough to tell and only where there were enough comments to make the share meaningful.
Late share is read from the comments we sampled, top-sorted, so it says which subjects’ most-liked conversation kept arriving, not how many people watched late. A share near the top of this list on a subject with few comments is a hint, not a finding; the count beside each row is there to be weighed.
What a closing window looks like in numbers
Momentum is the signal that expires. One opportunity from the board is kept on this screen as the lesson, with its live measurements beside the call that was written about it.
Spider-Man: Brand New Day, an opportunity that is closing
Included as the decay example. WatchMojo's unanswered-questions list ran at 6.3x in the release week; a month later the explainer lane belongs to Looper and the conversation has cooled to a tenth.
- Upload lift
- 0.4x
- share of uploads, last 14 days over the 60 before: 8 videos vs 37
- Conversation lift
- 0.1x
- share of mentions, same windows: 6 comments vs 22
- Competitor supply
- 43
- competitor videos across 4 channels in the window, competitor set only
- Since WatchMojo covered it
- 23 days
- 2 main-channel videos on the subject in the run
- The momentum reading
- Upload share at 0.4x and conversation at 0.1x of the prior window. This is what opportunity decay looks like in numbers.
- Timing
- The next beat is the digital release. Until then anything published competes with a month of explainers.
- The lesson
- The point of this entry is the timing lesson. The week a WatchMojo list runs at 6x is the week to publish the second one.
Everything on this screen is one collection run of YouTube on 2026-08-27, so there is no earlier run to compare against and no week-over-week is claimed. Every lift is the last 14 days against the 60 before, measured as share of uploads and share of comments rather than raw counts, so a busier collection window does not read as growth. Supply counts cover the 15 competitor channels we collected, not YouTube as a whole, and thumbnails and other platforms were not part of this run.