Does WatchMojo have evidence it can win with it?
The main channel's own record by vertical, format and title shape, measured against its own median rather than against anyone else's.
A video’s index is its views over its own channel’s median for the same type, on videos at least three days old. MsMojo and MojoPlays are indexed against their own medians, not WatchMojo’s, which is why a 12k median channel can post a bigger multiple than a 21k one. Videos under three days old carry no index and sit out of every table on this page.
Where the main channel beats its own median
Median index of WatchMojo uploads in each vertical, so 1.0x is the channel's own typical video. The competitor index is the same measure across the 15 competitor channels, each against its own median.
Anime runs highest at 1.18x the channel median across 13 owned uploads, and General lowest at 0.49x across 11. Recent and prior share are the vertical’s share of every upload in the set over the last 14 days against the 60 days before, all channels together, so a vertical can climb because competitors moved into it as easily as because WatchMojo did.
| Vertical | Owned | Competitor | WatchMojo index | Competitor index | Recent share | Prior share |
|---|---|---|---|---|---|---|
| Anime | 13 | 11 | 1.2x | 1.2x | 1.3% | 1.4% |
| History, crime and mystery | 177 | 260 | 1.1x | 1.0x | 38.6% | 32.8% |
| Food and lifestyle | 28 | 100 | 1.1x | 1.2x | 3.9% | 2.0% |
| Celebrity | 88 | 189 | 1.1x | 1.0x | 18.0% | 9.0% |
| Music | 85 | 28 | 1.1x | 1.3x | 12.2% | 8.7% |
| Comics and superheroes | 51 | 142 | 1.0x | 1.0x | 14.5% | 16.3% |
| Video games | 111 | 150 | 1.0x | 1.0x | 19.9% | 22.7% |
| Film | 186 | 406 | 1.0x | 1.0x | 44.1% | 45.7% |
| TV and streaming | 125 | 348 | 1.0x | 1.0x | 31.5% | 32.4% |
| Internet culture | 31 | 170 | 0.8x | 0.9x | 4.8% | 5.3% |
| Science and tech | 56 | 160 | 0.8x | 0.9x | 16.1% | 17.4% |
| Sports and wrestling | 23 | 13 | 0.7x | 1.2x | 1.9% | 2.1% |
| General | 11 | 153 | 0.5x | 1.0x | 1.6% | 4.4% |
Bars are the median multiple over the channel’s own median; 1.0x is a typical WatchMojo upload. The counts beside each vertical in the table say how much record sits behind the bar.
The shape of the video matters more than the subject
10 format lanes matched on titles. WatchMojo's index is the median over its own uploads in that lane; the competitor index is the same measure on the 15 competitor channels.
Prediction / theory is the highest-indexing format on the main channel at 2.38x across 9 uploads, against 1.00x for the field. Comparison is the lowest at 0.19x across 22, while the same lane runs at 1.52x on competitor channels.
Reaction / review: no main-channel upload in the window, so no WatchMojo index. The competitor set runs the lane at 0.8x.
Small lanes move on a handful of videos. Read the count before the multiple.
| Format | WatchMojo uploads | WatchMojo index | Competitor index | Median views, all channels | Highest-indexing WatchMojo examples |
|---|---|---|---|---|---|
| Prediction / theory | 9 | 2.4x | 1.0x | 11k | 5.4x 4.7x 4.4x |
| Moments compilation | 57 | 1.1x | 0.9x | 16k | 7.9x 6.9x 6.1x |
| Profile | 5 | 1.1x | 0.7x | 2.2k | 2.0x 1.5x 1.1x |
| Ranking | 176 | 1.0x | 1.0x | 16k | 12x 8.7x 8.1x |
| Drama / controversy | 12 | 1.0x | 1.0x | 14k | 6.1x 2.0x 1.6x |
| Retrospective | 7 | 1.0x | 0.9x | 18k | 2.5x 1.1x 1.0x |
| Facts / trivia | 17 | 0.9x | 1.3x | 17k | 6.0x 2.5x 2.1x |
| Explainer | 11 | 0.5x | 1.0x | 5.9k | 1.1x 1.0x 0.7x |
| Comparison | 22 | 0.2x | 1.5x | 4.8k | 2.0x 1.0x 0.6x |
| Reaction / review | 0 | new | 0.8x | 10.0k | none in the window |
Formats are matched on titles, so a video can sit in two lanes and a lane can miss a video whose title does not declare its shape. Median views are across every channel in the set, owned and competitor, which is a different question from the index and is shown only for scale.
What broke out, ranked by the multiple rather than the views
The twenty owned uploads furthest above their own channel's median. MsMojo and MojoPlays are indexed against their own medians, so the channel is named on every row.
15 of the 20 are main-channel uploads, and 12 of the 20 carry a number of 20 or more in the title, against 27% of main-channel uploads in the window that do. The subjects vary; the long numbered list keeps turning up.
The ten weakest main-channel uploads in the window
Main-channel videos at least three days old, sorted by index ascending. What they share is the point, not any one title.
8 of the 10 are a comparison-format upload, a versus title or a question title, and 5 are Feedback Friday episodes. They run from 0.12x to 0.17x the channel median. The subjects in them are ones the channel does well elsewhere; the shape is what this audience reads as not-a-list.
Feedback Friday is a community format, and if its purpose is community feedback it should be judged on comments rather than views. The founder has said publicly that community formats are part of the plan, so the read here is about what drives views on the main channel, not about whether the format should exist.
Fit has a negative side
Measured on the main channel's own uploads; the sentence is the authored part. Where a title feature is named, the live numbers beside it come from this run.
The VS format is not working on the main channel
Every one of the ten worst-performing main-channel uploads in the window is a versus debate or a Feedback Friday episode, at 0.14x to 0.21x the median. Christopher Nolan vs Denis Villeneuve, Netflix vs Disney Plus vs Apple TV, Insidious vs The Conjuring: the subjects are fine, the shape is not.
Comparison-format titles on the main channel index at 0.19x across 22 videos. The same format on competitor channels indexes at 1.52x, so it is not that the audience dislikes debates; it is that this audience came for lists.
- WatchMojo titles
- 18
- Index with
- 0.18x
- Index without
- 1.03x
- Lift
- 0.17x
Comparison format, live: 22 main-channel uploads at 0.19x the median, against 1.52x on the competitor set.
Top 10 is the floor, not the format
Titles numbered 20 or more run at 2.5x the channel median; titles numbered 10 run at 0.86x. Of the summer's twenty biggest breakouts, fourteen carried a 20, 30, 45, 50, 75 or 100.
89 main-channel uploads numbered 20+, median index 1.94, against 154 numbered 10 at 0.87. A viewer put it directly under one list: 'Okay this needs to be longer. Do a top 30.'
- WatchMojo titles
- 89
- Index with
- 1.94x
- Index without
- 0.77x
- Lift
- 2.52x
Question titles and colon breaks are the two lowest-indexing title shapes
Titles ending in a question mark run at 0.19x; titles with a colon, dash or pipe break at 0.21x; titles with no number at all at 0.25x. These are the shapes competitors use for explainers, and on competitor channels they index near 1.0. On this channel they are read as not-a-list.
26 question titles, 33 break titles, 39 unnumbered titles in the window, all below 0.26x median index. 'Lanterns: So... WTF are The Manhunters' at 0.36x is the same subject as a 2.1x numbered list published six days earlier.
- WatchMojo titles
- 26
- Index with
- 0.20x
- Index without
- 1.05x
- Lift
- 0.19x
Explainers are the competitors' game
Explainer-format titles index at 0.54x on WatchMojo and 0.99x on the competitor set; 'explained' in a title runs at 0.59x here and 1.45x there. Looper's five Brand New Day explainers all ran above 7x. Meet them with a list, not an explainer.
11 main-channel explainers in the window against 166 competitor ones. The channel's own audience says it in the comments: the requests are for lists, parts and top-somethings, never for a breakdown.
- WatchMojo titles
- 4
- Index with
- 0.59x
- Index without
- 1.00x
- Lift
- 0.59x
Explainer format, live: 11 main-channel uploads at 0.54x the median, against 0.99x on the competitor set.
What the audience wants more of, in its own words
Request-class comments under WatchMojo, MsMojo and MojoPlays uploads: part twos, longer lists, the next subject. Ranked by likes.
42 request-class comments sit under owned uploads in this run, the 8 most-liked below. Requests are rare on these channels next to the field, which makes each one worth more than its like count.
I mean, if we're talking about leaving a genre of music after losing a feud, you have to include MGK, who was a rapper before going all punk rock.
If we do get another video game crash maybe it could be a wake up call for everyone
You should do a list of dictators- presidents- psychological disturbed narcissist with self-serving grandiose ego demagogue complex stronghold fake wannabe murderers 😢😢😢😢😢😢😢😢😢😢Jesus Christ man my god we failed as a society
Okay this needs to be longer. Do a top 30.
FF13 doesn't have just 1 worst thing. That game has a ton of issues. FF13 deserves a Top 10 Worst list all its own. It truly is the Blacksheep of the series!
Wouldn't it be easier to make a video on religious leaders who were NOT crooks?
I think we should get a Top 50 Batman Villains later this week in honor of this films releases if not then definitely in 2028 around the time of the release of The Batman: Part II
Would love to see a once upon a time world in the game
Comments are the top-sorted sample YouTube returns for each video, capped by our own collector, never a video’s full thread. A request that sits below the cap is not counted, so these totals are a floor.
Everything on this page is one collection run from public YouTube pages on 2026-08-27. A video’s index is its views over its own channel’s median for the same type, on videos at least three days old; anything younger carries no index and is left out of every ranking here. MsMojo and MojoPlays are indexed against their own medians. Vertical and format indexes are medians over the videos in the lane, so a lane with a handful of uploads moves on one video. Feedback Friday episodes may be judged on comments rather than views if community feedback is their purpose, and the founder has said publicly that community formats are part of the plan. Thumbnails were not measured in this run.